Digital Media – A Complete Guide

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In the present day, the world has become so technologically advanced that we don’t want to understand what we are using on a daily basis and how it is connected to digital media. A very common example of this can be when you send a text message to your friend. You only send the text message without even knowing that that text message is an example of digital media.

Even when you watch a video or listen to a song all these are digital media. We can say that our life is highly influenced and impacted by digital media. The only problem is we do not exactly know what digital media is but we are still using them daily. Here is an article that will help you understand more about digital media.

Digital Media

Digital media means any kind of media that can fall under any digital format or electronic format for the entertainment of the consumers is called digital media. In simple words, digital media is any kind of media that can be encoded into a machine readable format that can be termed digital media.

This means anything that can be presented in the form of a video or audio which can be either seen or heard or both by any other person can be considered as digital media. There can be numerous examples of digital media, like music files which are Midi, MP3, or WMA files. Also, any video file that is available on the internet or any graphic designing file or images that are mainly used for creating video games are examples of digital media.

Types Of Digital Media

There are 3 different types of digital media.

  • Audio: Music is an essential part of an individual’s life. Audio files and music files generally require a digital media player to access like an MP3 player or any radio device. These files can be downloaded from music websites on the internet. They are easily located and can be easily downloaded and stored as well.
  • Video: Other than audio files another major type of digital media is video files. Now, these video files also include gaming files that have both visual and audio in them. Sharing video and images are few more examples of digital media and can be downloaded and shared as well. Digital Videos are used for influencing people, spread awareness, promote ideas, and have now become the future of advertising.

Final Words

Digital media has now become a very important part of our daily lives. Texting your friends, watching videos, listening to music, or playing any online games in your free time is an example of digital media. Now that everything has become digital you must know how digital media can help you.

You may need to make an audio file for your next presentation in your office. For this, there are a lot of digital media agencies that can help you. Mainly all the Digital Media Agency in Boston pay more attention to your office requirements and can help you in making a good audio file or a video file for your presentation.

Richardson Media Group Also Offers Following Services :

SEO Agency Boston

Ad Buying Agency

Top Media Buying Agency in Boston

Media Buying Guide

Traditional Media Planning

Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866

Benefits of Traditional Media Planning

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The process of media planning refers to the system of choosing the mass media that consists of ad messages. Deciding on the perfect way to deliver the advertisement to your consumers for your services and items is the main goal of traditional planning.   Media planning has different ways, and you will find three ways before you get to the traditional method. In this article let’s get to know about the benefits of media planning in a traditional way.   Understanding the meaning of Traditional media planning:    Media planning has become more complex as the channels have increased, and data integration has enhanced. Other than the complex situations, the type of information businesses get after monitoring the buying behavior, physical movement, and online shopping tendency, produce better customer profiles. However, so many businesses are still failing to create an overall view of their target audiences, thus they fail to make a strategy.   Then marketers are unable to simplify and adjust media plans in real-time. Lastly, businesses are still struggling to provide a return on investment based on their media plans. To recover the situation marketers, need to understand the profiles of their audiences, sales efficiency, media engagement, and attribution. Keeping the industry shifts in mind businesses are putting less interest and time into Traditional Media Planning.   The benefits of traditional media planning:    There are many benefits of this type of media planning. The first one is you will understand the motivators of purchases for your target customers. Also, it identifies information that offers the best views. Let’s get to know about more benefits.  

  • Qualified consumers: Although the circulation is down in this pandemic situation, still target audiences are in high demand. Readers who are paying for a subscription to a magazine or newspaper are qualified consumers because they are capable of subscribing.

 

  • Online shopping: In this digital world people have their noses attached to their smartphone screens. Even if they want to have lunch they can order it online. With the innovation in traditional media planning, online behavior is mapped. But this isn’t helping every consumer you have. So a printing media is required.

 

  • Best way to reach certain customers: Not everyone is accustomed to online technologies, so they lean towards printed media. This covers a huge part of Traditional Media Planning. For this companies can work with B2B brands with the contractors and engineers. These are the people who will survey on the job sites and prefers print media. Also, this option is better for B2B brands as publishers from different brands have less access to digital media.

 

  • Credibility for brands: If you see an ad for a product item on print media, it gives credibility to the brand. People will consider the physical ad banners more than the digital ones.

 

  • Wider reach: Printed media has a wider reach. The younger generation is attracted to the same, as print still has a stronger presence. Millennials prefer Traditional Media Planning to digital. They consider print coupons than digital ones, and the method is growing every year.

  Media planning in a traditional way is more acceptable even though this is the age of digital innovations. Even the new generation prefers print media over digital so many times.   Richardson Media Group Also Offers Following Services : Best Media Buying Agencies Digital Media Buying Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866