The process of tracking the callers to know how they located your business is known as phone call tracking. The teams of sales and marketing departments of a business normally use a phone call tracking software to connect phone calls of the people trying to call on your business to a particular marketing campaign. You can know the effectiveness of your marketing campaigns and modify them when required by knowing what encouraged callers to make a phone call.

Importance of tracking incoming calls

Several phone calls are made and took by a business in daily routine but by knowing the caller and the reason for calling you can make things better for the business. To know what encouraged callers to call them, many businesses usually ask them how they have detected them. In case, a caller does not want to interact with you then a phone call tracking software can make things easier for you. This software will directly connect the incoming calls to the marketing campaigns with which the caller has talked before making a phone call at your number.

Benefits of tracking phone calls

  • Incoming phone calls can be connected to the right marketing campaigns
  • Customer services can be improved
  • Finding out keywords encouraging people to make a phone call
  • Measure performance of online as well as offline marketing campaigns

Working of call tracking software

A dynamic insertion of numbers and certain cookies are used by phone call tracking software to track the level of the campaign as well as online activities to assign a new number to track every offline marketing campaign. Any phone call coming from these numbers will be forwarded to your business.

To track the calls coming to the mainline of a location-based business a call tracking software can also be used on its main phone line. It will give a better picture of the effectiveness of their marketing campaign so that they can modify it accordingly.

Along with knowing the marketing campaigns generating incoming calls you can also know about the name, location, and the number of the caller by using call tracking software. It can also record the calls, timeline of the visitors as well as transcriptions of the calls.

Who should use call tracking software?

A phone call tracking software can be used by almost all industries including marketing agencies, automotive, HIPAA compliant industries, and professionals providing home services, etc. It can also be used by large as well as small businesses as both of them can improve their business by tracking their marketing and sales data. A call tracking software can also be used by businesses in multi-locations, franchises, healthcare, senior care, and dental care industry, real estate, finances as well as hospitality and travel industry.

In this way, any business that runs several campaigns to generate leads and traffic can use phone call tracking and recording software. But small businesses may not need such software if they do not have any website and their business is based only on oral marketing.

When we talk about call tracking software, we are referring to a technology that records and tracks information from inbound phone calls. This includes audio recordings and call sources. It could help businesses and marketing companies especially when they are running special campaigns. It is a normal practice for customers to call the companies and marketing agencies when such campaigns are running. However, the challenge lies in identifying the callers, analyze the calls and find out whether the campaign is running on the right track. Towards this objective, you would do better as a small time business house to have a decent understanding of call tracker software and what exactly it offers to the end users.

They Help To Solve Pain Points In Marketing

When you spend money and choose the right call tracking software, it perhaps can help you to overcome a number of marketing concerns. These including lead scoring, keyword researching and attribution of leads and other such useful information. It could also play a positive role in unearthing different types of business opportunities taking into account what the existing customers and the leads are referring to. Apart from the above, there are a few more reasons as to why it makes sense to go in for such call tracking software solutions.

Identify The Source Of Phone Calls

You could be running many marketing campaigns within a short period. Hence, as a marketer, you certainly would like to know from which campaign the call is originating. To make a list of such calls and classify them based on various attributes, the role of these call software solutions is very useful for small and medium-sized business houses. We have to bear in mind campaign attribution is one of the main benefits uses of such call tracking recording software.

Identifying Qualified Leads

These call recording software solutions with call transcribing features could also help in analyzing your calls. You can find if the calls are coming from qualified leads. This is quite an advantage for you because you can make changes to your campaign and also manage your advertisement spends more rationally and logically.

Better Understanding Of Keywords

When you are run a campaign, it is quite obvious that you will be using various keywords and keyword phrases. With the help of good call tracking software, it is possible for you to get the right kind of insight as to which keywords are effective and are helping you to drive conversions and leads.

Better Return On Investment

When you run a campaign, you will spend big money and as a small business house, you would not like to waste precious resources that you have. Hence, you would like to ensure that you have the best of return on investment. Towards this objective, there are reasons to believe that going in for these call tracking software and other such appraisal methods could make your spend more useful and avoid leakages and pilferages.

The Final Word

Hence, when all the above points are taken into account, there are many reasons to believe that there are a number of reasons to invest money into the right call track software.