CCPA is the acronym for California Consumer Protection Act 2018. If you are keen on knowing more about CCPA compliance then it makes lot of sense for you to spend some time going through this article and getting to know more about it. It is perhaps the latest of the data protection laws that have been passed in the USA in general and without any doubt it is the latest as far as the State of California is concerned. The main objective is to ensure that there is increased security and safety of personal data that is being used regularly by many companies and service providers. This is because a majority of commercial, non commercial and other forms of transactions are happening over the internet and the mobile telephone technology is certainly playing a big role in this. The act tries to give broad directions and instructions that relate to the collection, protection and use of personal information.
When Will The Law Become Effective
Though the CCPA Law has been passed by the relevant authorities, it will come into force only from the January 1, 2020. From this day onward all covered businesses must ensure that they are in line with this law and are compliant about It in all respects. The Attorney General of California has been asked to adopt regulations before January 1, 2010 for implementing of the act.
To Whom Does It Apply
The act applies to companies and organizations that operate on a commercial basis with the objective of making profit. The act is applicable if they are offering their products and services in California State. The gross revenue of such companies should be over $25 million and they should be handling personal information of 50,000 and more customers for doing their commercial activities. Further, the law also comes into force on all those companies who generate 50% of their revenues by making use of and selling personal information of customers.
What Can Customers Expect Out Of It
When the act comes into force, it certainly will be useful to customers in more ways than one. To begin with, consumers will have the right to ask for detailed listing of some personal information by the marketers of products and services. They can ask for details about the personal information that has been used by them, sold or disclosed to third parties. The customers will also have the right to ask for information about the personal information that has been sold by the service providers apart from the information that has been used for meeting the marketing needs of the companies. Hence it certainly will go a long way in helping customers to know as to how their sensitive personal information is being used.
They Can Expect Transparent Disclosures
The CCPA will also ensure that certain disclosures made through public statements and websites will become mandatory and there will be no let up or in other words it will not become a choice. Hence, companies that make use of customer personal information will be legally bound to be open and transparent about the way in which the data has been used.